Uber is Uber

So often I am asked the question, why do I choose an Uber over a taxi?

For me, the answer is simple. Uber outshines cabs in every single area of competition.

Let’s start with the driver. The Uber driver is courteous, polite, speaks great English, offers you water and mints. They even change the music channel to suit you, your preferred air temperature and most offer a mobile charging service. Try get any of that with a cab driver!

The next obvious one is the car. The Uber car is clean, doesn’t smell and is inconspicuous. It may not always be the biggest or top model but I would choose them over a stinky, old Ford Fairmont any day!

Please keep in mind that I am basing this on Uber X, the most basic form of the Uber service. Get me started on the benefits of black and we will be here all day.

Why so much pride in their presentation? Well, much of it has to do with the fact that they are rated at the end of the ride. But guess what, so are you! If you have a bad rating, good luck getting an Uber. I love a system based on mutual satisfaction and appreciation.

You don’t have to pay at the end. Well you do, but no money exchanges hands. The bill comes straight off your credit card which is preregistered on the app. You pull up at your destination and you are off! You can also split bills with other Uber users – try doing that in a cab. If you’re like me and travel for business and are terrible with receipts this is another life saver – they email you your receipt. You just forward that bad boy on to your accounts and you’re done! Don’t even get me started on the paper you are saving. Oh!! AND you can have more than one card registered – ie, I have both a personal and business card registered. Brilliant.

The biggest thing for me though? I feel SAFE. When I hop in an Uber it is geo tracked, the app knows exactly which driver is driving me and where to. I can share my location to anyone on a smart phone – they can see exactly where I am at any moment. Cabbies will try kick me out when I am going a short distance – Uber drivers are happy to accommodate.

They are a disrupter in the industry, and being a marketer, I love that. They are making some great alliance partners and their campaigning is pretty sweet too! I can’t help but gravitate towards them.

Not to mention they are starting Uber Assist to aid disabled people and they employ many mature drivers who have difficulty finding employment. Win-win. In fact, the man who drove me home tonight drives as he is bored in the afternoon and had run out of things to talk to his wife about. His Uber escapades supply him with endless tales. **Collective sigh.**

Oh and, it is cheaper than cabs by a while. But even if it was the same cost or more, I would still take it. The cost is not where I see value here.

So when you ask me would I rather take an Uber or a Taxi, there is zero thought required. Uber all the way, baby!


Clever, humourous marketing

I really do think that New Zealand ace it at marketing. See what I did there? You will soon.

From Tui billboards to AIR NZ we are great at integrating humour and personality into our brands. Plus we are innovative! Okay I’m getting carried away and slightly patriotic. Back on topic…

So I came across this in a blog from @envycollect and thought I would share it! It’s a marketing billboard from Ace car hire in NZ.

whaka Ace Ad


Whaka yeah!*

*If you are not from New Zealand you may not understand why this is clever. I’m going to be blunt here. Anyone needing censorship look away now…
Okay we good? So whaka in Maori (native NZ language) is pronounced Fucka or Fucker. Get it now?!

Brisbane-based lifestyle and travel blog image featuring mountain and sea scenery

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